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Commerce

Gulf markets accelerate global digital commerce transformation

The Middle East is among the regions helping drive the convergence of social commerce, quick commerce, super apps and AI-powered retail systems, as digital shopping channels…

NEWS

From reach to relevance: the rise of data-driven commerce in Gulf

Data-driven commerce, social buying and dynamic pricing are redefining how CPG brands win in the Gulf’s mobile-first markets. For decades, the consumer packaged goods (CPG) industry…

INSIGHTS

Commerce Without Silos: Why Growth Now Demands Utility, Not Just Beautiful Omnichannel

Digital commerce reshapes how brands grow across the Middle East. The rules around creativity, accountability, and customer experience are rapidly evolving. Oliver White, Group Executive Director…

NEWS

GroupM Partners with Pacvue to Launch Integrated Commerce Management solution

Both organizations enter into strategic partnerships to help clients navigate the changing advertising ecosystem and bridge the gap between the retail and media worlds.

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Curate Content, Commerce will Follow

In the realm of content commerce, with the rise of social media, 47% of businesses claim to have obtained more success on working with micro-influencers. This…

NEWS

Commerce Growth Looks Promising Amid Global Increase in Consumer Purchasing & Marketing Spend

New AppsFlyer Report shows an uplift for e-commerce apps as consumer purchasing and marketing spend experience significant global growth. Building and maintaining customer loyalty will be a top…

NEWS

Use Commerce to Engage, Not Alienate Your Consumer

by Dave Cobban, Founding Partner at UNBRKBLE

NEWS

What does the Future of Commerce Entail?

From navigating all kinds of new commerce to emerging trends and strategies, there’s a lot in store.

NEWS

Tomorrow’s Commerce: Top Trends to Transform Retail Beyond 2024

Commerce and technology experts from VML weigh in on the future of retail and how consumers buy and transact with the rise of social commerce, the…

NEWS

The E2E Evolution: Everywhere Commerce

By Nyka Miglani, Head of Strategy at Liquid Retail

NEWS

Calibrate Commerce Launches Calibrate Labs to Fuel the Next Generation of E-commerce Businesses

Calibrate Labs aims to grow the e-commerce ecosystem by bringing niche retail ideas to fruition with a hands-on approach. 

NEWS

The Commerce of the Metaverse

By Nyka Miglani, Head of Strategy at Liquid Retail 

NEWS

Where is Commerce Headed?

In an exclusive interview to Communicate, Gemma Spence, Global Vice President for Transformation at VMLY&R Commerce decodes the rapidly evolving future of commerce, and how businesses,…

NEWS
Trends
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