CMOs Defy the Odds: Many Report Optimism, Smooth Budgeting, and Real-time Insights
The report by GfK shows that 78 percent of marketing leaders see opportunity in long-term growth investments, despite ongoing crises.
NEWS
3 in 5 Marketers in Africa & Middle East Lack Confidence in their Data, Analytics, Insights
To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer…
NEWS
