By 2030, advertising may no longer be aimed solely at people. It may be aimed at their bots. That is the premise underpinning a new Advertising…
As communicators brace for another year of AI disruption, two of Gartner’s latest predictions suggest the function is on the brink of its biggest reset in…
By Paul Woolmington If “the medium is the message” was one of the most radical concepts of the 20th century, then a compelling question for the 21st…
In February, Facebook challenged developers across the Middle East and Africa to create innovative bots in the Bots for Messenger Developer Challenge to recognize and reward…
By Sachin Kumar, associate director – digital campaign management, MEC Interaction, MEC MENA There is a lot of news in 2017 and big hype around conversational…
