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Brands must stay easy to choose, find, and trust: Ramzi Ramadan

As geopolitical uncertainty, digital disruption, and shifting consumer loyalties reshape the GCC marketplace, brands are being forced to rethink how they drive both visibility and sales.…

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DETNSU APPOINTS FIONA BLACK AND MAYA TAYARA

Dentsu announces the dual appointments of Maya Tayara as Managing Director of iProspect MENA and Fiona Black as Managing Director of Carat MENA. 

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Carat MENA Welcomes Alister Burton as Data & Technology Partnership Lead

Alistair will play a part in enhancing Carat's proprietary data and technology solutions, managing key partnerships, and driving best practices to optimize data and technology utilization…

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30 Under 30 2023: Shubham Gaur

Performance Manager at Carat

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Carat Bags Hunger Station Media Account in KSA

Pitch aimed at consolidating all media into one agency group.

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Meet 30 Under 30 Nominee – Timur Akhmerov

Meet Timur Akhmerov, Digital Executive Planner at Carat Dubai

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JUST IN: Carat appointed for Dubai Parks & Resorts’ media duties

Following a competitive pitch process, Carat Dubai has been awarded the media responsibilities Dubai Parks and Resorts. The account was previously managed by Omnicom’s PHD since…

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10 minutes with Carat’s global president

Global President of Carat and Festival of Media MENA 2017 speaker Will Swayne shares his thoughts about the changing world of agencies and technology with Communicate.

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Carat wins global media strategy, planning and buying business for Standard Chartered Bank

Following a multi-agency pitch process, Dentsu Aegis Network’s Carat has won the global remit for media strategy, planning and buying for Standard Chartered Bank, led out…

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DWTC moves corporate account from Carat to PHD

Dubai World Trade Centre (DWTC) has moved its corporate account from media agency Carat to PHD, which has been handling DWTC’s events and exhibition account since…

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Dentsu Aegis Network formalizes partnership in Iran

Dentsu Aegis Network has announced a new partnership with International Communications Agency (ICA) in Iran.

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Carat expands into Bahrain with new partner

Carat MENA, part of Dentsu Aegis Media, is continuing its expansion across the Middle East and North Africa by appointing a partner in Bahrain to support…

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