The history of public relations has been defined by multinational firms. Take the example of H&K, or Burson as it is now known. H&K was, for…
WPP has initiated a potential sale process for its public relations arm Burson, in a move that could mark the first major divestment under chief executive…
Corporate reputation has emerged as a measurable financial asset, with a new study by global communications firm Burson estimating the value of the global “reputation economy”…
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