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Brand Building

Du Announces Uniform Design Competition for Emirati Talent

Telco to collaborate with Havas Middle East on publicizing the initiative.

NEWS

Mashreq and Anghami Announce Regional Strategic Partnership in MENA

Mashreq to co-create content for MENA audiences and Mashreq UAE customers to enjoy ad- and restriction-free access to Anghami’s entire catalog with up to 12 months…

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Nakheel Unveils New Brand Identity In-Line with Dubai’s 2040 Urban Master Plan

The new brand identity focuses on ‘building happiness and prosperity,' to enhance the well-being of the UAE's citizens, residents, and visitors.

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Bold Agency Celebrates 10-year Anniversary with the Launch of ‘The Bold Group’

The Bold Group is aimed at becoming an integrated creative ecosystem based out of Saudi, specializing in brand building, brand communication, and brand digital experiences.  

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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“Stop Selling, Start Listening.” Enhancing CX in a Digitally Transforming Age

VMLY&R’s Chief Experience Officer, Karen Boswell walks Communicate through the ever-evolving expectations of consumers in a digital age. Find out what it is that brands need…

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The Secret to Sustainable Brand Growth

By Mit Parekh, Manager, Brand and Commerce for Insights Division at Kantar, and Ankit Dhingra, Director, Brand and Commerce for Insights Division at Kantar

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Creating Content Through Artificial Intelligence

Kamal El Agha, Head of Data and Tech at Havas Middle East, explains why and how an intelligent creative engine will make a difference for brands…

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The Future of Marketing: Brand Building Through Automation

By Sharmila Mulligan, Chief Strategy and Marketing Officer, Alteryx Inc

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Ipsos Study Reveals The Power of Advertiser Brand Value On TikTok

Findings reveal higher Ad recall, greater uplift in brand awareness, and an increase in purchase intent among TikTok users.

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How to Navigate Marketing in 2021?

2021 is going to bring forth a whole new set of challenges for brands around the world. Luckily WARC's released their latest toolkit to help get…

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Amol Ghate: “The Tenets of Branding Will Continue Irrespective of the World We’re in Today”

World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands in the…

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Brands Don’t Go to Heaven…

“And they may only win some creative award for trying," says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.

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The creative brand cheat sheet with Adobe’s Chris Duffey

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above…

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