d'Abo brings over 25 years of expertise in the Middle East MarCom sector, with a proven track record of success in building and leading award-winning teams.
BPG aims to disrupt the regional business landscape with a simplified structure to boost agility, resilience, and effectiveness.
There’s a love-hate relationship with influencer marketing. The need for it, in driving consumer attention is undeniable- 94% of marketers in the UAE believe so, according…
Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of influencers lying about their real Instagram following. Influencers play a…
BPG Group and YouGov released the results of the 2019 Social Media Influencers’ Survey. This year’s survey focused on consumers’ views about Social Media Influencers. The…
BPG Group has announced a new enhanced structure with the aim of creating a stronger group-wide strategy and new business development team.
Nick Clements, CEO of BPG Bates is leaving the agency to join MCG Group as chief operating officer effective January 2017.
