Black Friday - Communicate Online
Black Friday

Etihad Airways: The best Black Friday ad told you not to shop

In an advertising landscape where Black Friday has become a battleground of sameness — a relentless parade of percentage-off banners and countdown timers — Etihad Airways…

BRANDS

Forget Black Friday: What Middle East retailers really need to win in 2026

Zafer Akyel, Director of Solutions Engineering and Architecture for EMEA at WebEngage, has spent the past years watching Middle East retailers struggle with a singular problem:…

NEWS

‘UAE shoppers value connected retail experiences over headline discounts’

Shoppers in the UAE increasingly value seamless, connected retail experiences over one-day Black Friday price cuts, according to new findings from Initials Middle East. The agency…

NEWS

From Discovery to Conversion: Here’s how Snapchat is helping Retailers Reimagine Shopping Journeys in MENA

By Hala Zgheib - Head of Retail, MENA, Snap Inc.

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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