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Beauty

GCC evolves from beauty sales market into global innovation and export hub: report

The GCC’s beauty industry is undergoing a fundamental shift from being a market that international brands sell into to becoming a market that increasingly influences what…

INSIGHTS

Homegrown UAE beauty and food brands gain momentum

Dubai’s homegrown brand ecosystem is no longer just a local success story: The beauty and food startups from the UAE are finding audiences far beyond the…

CPG-FMCG

How AI and AR are future-proofing beauty in times of crisis

Alice Chang Disruption has always been a destabilizing force for all manner of industries in global commerce, but in today’s environment, its ramifications for brands and…

THE-VIEW

Commerce Without Silos: Why Growth Now Demands Utility, Not Just Beautiful Omnichannel

Digital commerce reshapes how brands grow across the Middle East. The rules around creativity, accountability, and customer experience are rapidly evolving. Oliver White, Group Executive Director…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Trends
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