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Beauty

Homegrown UAE beauty and food brands gain momentum

Dubai’s homegrown brand ecosystem is no longer just a local success story: The beauty and food startups from the UAE are finding audiences far beyond the…

CPG-FMCG

How AI and AR are future-proofing beauty in times of crisis

Alice Chang Disruption has always been a destabilizing force for all manner of industries in global commerce, but in today’s environment, its ramifications for brands and…

THE-VIEW

Commerce Without Silos: Why Growth Now Demands Utility, Not Just Beautiful Omnichannel

Digital commerce reshapes how brands grow across the Middle East. The rules around creativity, accountability, and customer experience are rapidly evolving. Oliver White, Group Executive Director…

NEWS

Sephora-Olive Young deal set to extend Korean beauty products to Middle East

Global beauty retailer Sephora and South Korea’s CJ Olive Young are preparing to expand access to Korean beauty brands into the Middle East from 2027, as…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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