Automotive - Communicate Online
Automotive

Ready Set Ford is designed for today’s non-linear customer journey: Andrew Gregory

When recently Ford unveiled “Ready Set Ford” at the Liwa International Festival, it wasn’t just launching a campaign — it was testing whether a global platform…

BRANDS

Can a Newcomer Rewrite Luxury? MHERO’s Strategy to Win the GCC Premium SUV Buyer

The premium automotive category has long been defined by heritage, reputation and decades of brand equity. But as consumer expectations shift towards technology, experience and individuality,…

BRANDS

Data is rewiring our approach to automotive marketing in the UAE

The rules of automotive marketing are evolving at an ever-increasing rate. Only a few years ago, success was measured in footfall to the showrooms. Today, it’s…

THE-VIEW

Why storytelling, not specs, is driving automotive relevance in Saudi Arabia

When a brand understands the rhythms of everyday life, it doesn’t need to explain its relevance. The experience speaks for itself. Meaning is not added; it…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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UAE: 66% Report Post-Storm Communication Gap with Auto Dealers

A Gfk report reveals consumer sentiment against the region's automotive sector following last month's heavy showers in the UAE.

NEWS

Netizency’s Social Recap: March 2024

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…

NEWS

The Automotive Industry Maximizes on a Tactical Marketing Approach for Ramadan

By Anja Petrovski, Marketing Director at Volkswagen Middle East

NEWS

Women in the Automotive Industry: A Personal Perspective

On the occasion of International Women's Day, Communicate took the opportunity to speak with Suzanne Guzzo, Chief Marketing Officer for GM across MEA. Guzzo in hindsight gives us an outlook on what…

NEWS

How Cadillac Prepares for an All-Electric Future

Akshaya Sikand, Head of Brand at Cadillac Middle East, discusses the "Be Iconic" campaign, the automotive brand's rebranding, and its strategy to stand out in an increasingly crowded…

NEWS

Destination Future: A Journey to Tomorrow with Audi

By Elmir Arnautovic, Communications Director for Audi in the Middle East

NEWS

YouGov Study: Young Adults in UAE Are More Likely Than Others to Buy a Car Online

Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.

NEWS

BMW Group Middle East Appoints Osama Sherif as New Head of Corporate Communications

Former Talabat comms exec will oversee all of the group's brands.

NEWS

The Secret Behind Melhem Najem’s Juggling Act

Recently appointed Head of Marketing and Digital at Stellantis Middle East, Melhem Najem oversees marketing and digital activities for the 14 automotive brands within the group…

NEWS
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