Automotive - Communicate Online
Automotive

Data is rewiring our approach to automotive marketing in the UAE

The rules of automotive marketing are evolving at an ever-increasing rate. Only a few years ago, success was measured in footfall to the showrooms. Today, it’s…

THE-VIEW

Why storytelling, not specs, is driving automotive relevance in Saudi Arabia

When a brand understands the rhythms of everyday life, it doesn’t need to explain its relevance. The experience speaks for itself. Meaning is not added; it…

NEWS

UAE: 66% Report Post-Storm Communication Gap with Auto Dealers

A Gfk report reveals consumer sentiment against the region's automotive sector following last month's heavy showers in the UAE.

NEWS

Netizency’s Social Recap: March 2024

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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The Automotive Industry Maximizes on a Tactical Marketing Approach for Ramadan

By Anja Petrovski, Marketing Director at Volkswagen Middle East

NEWS

Women in the Automotive Industry: A Personal Perspective

On the occasion of International Women's Day, Communicate took the opportunity to speak with Suzanne Guzzo, Chief Marketing Officer for GM across MEA. Guzzo in hindsight gives us an outlook on what…

NEWS

How Cadillac Prepares for an All-Electric Future

Akshaya Sikand, Head of Brand at Cadillac Middle East, discusses the "Be Iconic" campaign, the automotive brand's rebranding, and its strategy to stand out in an increasingly crowded…

NEWS

Destination Future: A Journey to Tomorrow with Audi

By Elmir Arnautovic, Communications Director for Audi in the Middle East

NEWS

YouGov Study: Young Adults in UAE Are More Likely Than Others to Buy a Car Online

Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.

NEWS

BMW Group Middle East Appoints Osama Sherif as New Head of Corporate Communications

Former Talabat comms exec will oversee all of the group's brands.

NEWS

The Secret Behind Melhem Najem’s Juggling Act

Recently appointed Head of Marketing and Digital at Stellantis Middle East, Melhem Najem oversees marketing and digital activities for the 14 automotive brands within the group…

NEWS

How Digital Transformation Can Drive Car Dealerships to the Fast Lane

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward.

NEWS

Jaguar Design XE Competition winners visit UK headquarters

As part of the Jaguar Design XE Competition which took place earlier this year, Jaguar MENA took the winners on a once in a lifetime trip to…

NEWS
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