AI, authenticity and omnichannel to transform CPG
Gulf consumers are more connected, demanding and value-driven than ever. In this interview, Abdulkarim Istanbouli, General Manager, Hair Professional GCC and MEA Expansion at Henkel, explains…
INSIGHTS
Regional crisis reveals the fragility of influencer authenticity in Dubai
When the rocket sounds first pierced the Dubai night, Louise Starkey did what she has built a career on: she turned on her phone camera. “I’m…
NEWS
