Augmented Reality - Communicate Online
Augmented Reality

Snap launches AR-powered ‘Snap Souq’ in Saudi Arabia for Ramadan

Snap Inc. has unveiled the Kingdom’s first AR-powered “Snap Souq,” an immersive Ramadan experience inspired by Najdi heritage and traditional Saudi marketplaces, bringing a culturally rooted…

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Snap Spectacles: Dior and Louis Vuitton Usher in a New Era of Luxury in Augmented Reality

On the occasion of the 2025 edition of Crafted for Luxury, Snap’s exclusive event dedicated to the luxury industry, Snap unveils the first augmented reality experiences…

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Snapchat Launches New Lenses to Celebrate The World Cup Season

Snapchat allows fans to capture and share key moments with their families and friends before, during, and after the world’s biggest sports celebration.

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Meta to Launch New Avatar Stores Next Week with Grand Opening

Virtual outfits from fashion brands Balenciaga, Prada, and Thom Browne will be available for purchase across these stores which are set to launch in Canada, Mexico,…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Why Saudi and UAE Brands Should Embrace Augmented Reality

Study predicts that AR is the future of mobile engagement, driving enhanced interactions with brands, elevated consumer experiences, and increased purchases.

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The Resurgence of Luxury Retail… But Not as You Know It

By Karl Escritt, Co-Founder and Chief Experience Officer at Like Digital & Partners

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The Emerging Trends Shaping the Future of Brands in Saudi Arabia

Facebook IQ and Ipsos publish new study focusing on consumer trends and habits in Saudi Arabia.

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TikTok’s Shant Oknayan on the New AR Branded Effects

TikTok recently unveiled its new augmented reality (AR) Branded Effects solutions for brands. On this occasion, Communicate had a chat with Shant Oknayan, General Manager of Global Business…

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AR and The Advancements In Advertising and Media

By Faris Sibai  Augmented Reality (AR) is propelling the e-commerce industry into the future with a model that makes advertising not only personalized but fun for…

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Move over Snapchat. There’s another player bringing AR ads.

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat is working…

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Move over VR: here’s where 200 mn users are in 2018

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018 But, 200…

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Reality check

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller coaster in…

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Get virtual

Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link our cars,…

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