The age of ‘social media’ is over. This may sound like a bold claim, but it was the undeniable conclusion from our recent ‘Media Maestros’ panel,…
Nielsen on Monday announced that its audience segments from the Nielsen Marketing Cloud are now available across the Amazon Ads ecosystem, including the Amazon DSP and…
By Ed Barnfield, the winner of Communicate’s creative fiction competition! I wrote a novel last week,” says Fatima. “It took me three hours.”We are meeting in…
By Kelly Ehlers It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an omnichannel approach…
Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few media representation…
Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels those audiences…
MMS, the joint Swedish media measurement committee, and Ipsos Connect MediaCell have partnered in a new test project to determine if the current accuracy of TV…
Saudi Media Measurement Company (SMMC), the country’s first television audience measurement company, this week launched a nationwide campaign to recruit households for phase I of the…
