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How AI and AR are future-proofing beauty in times of crisis

Alice Chang Disruption has always been a destabilizing force for all manner of industries in global commerce, but in today’s environment, its ramifications for brands and…

THE-VIEW

Snap’s 2025 AR Ramadan Mall reached 16.8 million MENA users

Now in its fourth year on Snapchat, the AR Ramadan Mall was designed as a digital village inspired by Gulf heritage towns, allowing users to explore…

NEWS

AR-Driven Ads Deliver 8x Higher Attention, Driving Superior Brand Outcomes

A new study from Snap Inc., Omnicom Media Group (OMG), and Lumen Technologies highlights the power of attention-driven strategies for advertisers.

NEWS

Snap Partner Summit 2023: AR, AI & Everything in Between

AR continues to transform the retail industry with expanded online and offline experiences for the entire Snap community.

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Snap Inc. Launches Enterprise-Wide Augmented Reality Solution ARES

The Shopping Suite is ARES’ first solution, a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly inside retailers’…

NEWS

Snap Inc., PwC, and RLC Whitepaper Unveils the Role of Immersive Tech in Transforming the Retail Industry in KSA

Almost all Gen Z and Millennials in Saudi Arabia will be frequent AR users by 2025.

NEWS

Snap Inc. Brings Ray Tracing to AR Creators and Developers

The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.

NEWS

From Discovery to Conversion: Here’s how Snapchat is helping Retailers Reimagine Shopping Journeys in MENA

By Hala Zgheib - Head of Retail, MENA, Snap Inc.

NEWS

Snapchat and Strava Launch Augmented Reality Experience for Fitness Enthusiasts

Snap Inc. and Strava, a leading fitness networking community, have launched the Strava Activity Lens, a first-of-its-kind augmented reality experience that provides Snapchatters with a new and exciting way to…

NEWS

Socialize Inks Branded Effects Partnership with TikTok

The agency will focus on the production and ideation of augmented reality effects.

NEWS

How Advanced Tech is Impacting Human Interaction, Facilitating Lives and Improving Livelihoods

By Baha Hamadi, Vice President Communications, Deep Knowledge Group

NEWS

Chainalysis Report: Blockchain-Based Virtual Real Estate Prices Soar 879% Over Just 18 Months

Currently, the majority of virtual real-estate purchases are being made for the purpose of ‘flipping’ to turn a quick profit, but this looks set to change…

NEWS

How AR Fits Best in a Marketer’s Toolkit

A recent study commissioned by Mediabrands, UM MENAT, and Snap Inc. reveals how AR ads provide utility and help build deeper connections with consumers and reveals AR…

NEWS
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