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Apco

The real problem isn’t bad English. it’s bad communicators

A colleague once got corrected in a client meeting for using the word “presently” to mean “soon”. The correction came from a senior expat who wanted…

THE-VIEW

From playbooks to “Special Forces”: Rethinking crisis comms in the Gulf

Amid rising geopolitical tension, Nic Labuschagne, APCO’s Head of Strategy and Crisis Management, argues that most Gulf organizations are still treating crises as technical glitches rather…

INSIGHTS

APCO Worldwide Launches Adaptive Intelligence Margy

Margy emerged from APCO’s AI Comms Lab after 5+ years of testing and experimentation.

NEWS

AI Will Rework, It Won’t Replace!

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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