A colleague once got corrected in a client meeting for using the word “presently” to mean “soon”. The correction came from a senior expat who wanted…
Amid rising geopolitical tension, Nic Labuschagne, APCO’s Head of Strategy and Crisis Management, argues that most Gulf organizations are still treating crises as technical glitches rather…
Margy emerged from APCO’s AI Comms Lab after 5+ years of testing and experimentation.
By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no…
APCO Worldwide expanded its presence in the MENA region with the opening of a new office in Manama, Bahrain, Brad Staples, CEO of APCO Worldwide, said…
Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during an interview…
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