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Amazon Ads brings brands together for Gen Z push, offering cues for GCC marketers

Amazon Ads has launched First Day Ready, a multi-brand campaign designed to connect brands with Gen Z consumers during the back-to-college season through a mix of…

BRANDS

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

Peak shopping events have become increasingly difficult moments for brands to win. While retail moments like 11.11 and White Friday continue to attract millions of shoppers,…

BRANDED

Kia Brings Lifestyle Storytelling to SUV Marketing with Amazon Ads in KSA

Launching a new SUV in today’s Saudi market is a test of relevance as much as engineering. Drivers are more digitally connected, more passion-led, and motivated…

NEWS

Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads

Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and helped them…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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