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AlUla

Authentic experiences now define the future of luxury travel

The concept of ‘luxury travel’ doesn’t resonate with people in the way it used to. The traditional hallmarks of what was perceived as ‘luxury’ are no…

THE-VIEW

The Rise of Experiential Marketing & Entertainment: how today’s brands are leveraging major events, entertainment, and cultural moments to create new, immersive, and shoppable experiences.

Rami AlMoallim, Vice President of Destination Management and Marketing, Royal Commission for AlUla, contributed this op-ed exclusively for Communicate.

NEWS

AlUla Moments Reveals 2025-2026 Calendar: A Year of Culture, Music, and Discovery in Arabia’s Timeless Oasis

A year-round line-up reflects AlUla’s evolution into a world-class destination for culture, music, heritage, wellness, sport and adventure.

NEWS

AlUla Desert Blaze Returns for 2025, Offering Fiery Test of Endurance in Ancient Landscapes

Distances of 5km, 10km, 21.1km, and 42.2km open to athletes and adventurers of all abilities. A signature event on the AlUla Moments calendar, blending sport, heritage…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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