VMLY&R’s leadership discusses with Communicate the importance of tapping into the true potential of commerce. The ongoing commercial revolution is reshaping the global commerce landscape at…
Injeel Moti, Managing Director, Catch Communications talks about how the pandemic changed the way agency-client relationship.
Havas Group’s announcement last week that it is scrapping its standalone creative and media groups, and integrating them into single regional P&Ls, did not entirely come…
In the past, communications planning followed a very linear process: there was kind of a relay race happening between the various constituencies. They were briefed…
