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Dubai sets new social media rules for doctors and healthcare advertisers

The Dubai Health Authority (DHA) has introduced new standards governing medical advertising on social media, prohibiting healthcare advertisers from making exaggerated, absolute or potentially misleading claims.…

NEWS

Reddit uses AI to map audience personas for advertisers

Reddit has rolled out a new artificial intelligence-powered advertising tool designed to give marketers a clearer view of who is engaging with their campaigns, as platforms…

NEWS

Advertisers back AI automation for growth, but only 18% have fully integrated it: TikTok–NewtonX study

Dubai, UAE: Advertisers see artificial intelligence automation as the next major driver of business growth, but most have yet to fully embed it into their core…

INSIGHTS

Data privacy and skill gaps stall AI ambitions for 82% of advertisers

More than half of the advertisers surveyed ranked the short-form video giant as the leading platform for advanced marketing automation. A massive expectations gap is stalling…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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KSA’s Advertisers of the Month: May 2024

Find out which three brands ranked the highest in terms of ad awareness growth for May 2024 in the KSA.  

NEWS

YouGov: Top Three Advertisers of the Month in UAE

According to YouGov BrandIndex data, the top three advertisers for April are Danube Properties, Museum of The Future, and Motiongate Dubai.

NEWS

Advertiser of the Month KSA – October 2023

Which brands made it to the top?

NEWS

Advertiser of the Month KSA – September 2023

Which brands made it to the top?  

NEWS

YouGov’s Advertiser of the Month UAE – April 2023

Which brands made it to the top?  

NEWS

Will all Commerce be E-commerce Soon?

The Commerce People, is an e-commerce business-focused solution provider aiming to enable and expedite digital retail growth for brands and advertisers alike. In an exclusive interview…

NEWS

Huawei Ads Invites Marketers to Explore the Power of the Advertising Marketplace

Access a gigantic pool of millions of digital users via the advertising marketplace

NEWS

IAB launches new study about the MENA digital advertising market

The Interactive Advertising Bureau (IAB) announced on October 2nd,  the start of a new study aiming to evaluate comprehensively the actual size of the region’s digital…

NEWS

Global Advertisers Establish Cross-Media Measurement Principles

An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the topic of cross-media measurement, said a statement of the group.…

NEWS
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