Lyza Haddag After more than eight years as a media planner in agencies, I made a deliberate shift to the supplier side as a client partner…
If the first wave of CPG performance marketing in the Gulf was about discovering intent, the next wave is about delegating decisions. In Saudi Arabia and…
Flyby, an adtech and last-mile digital infrastructure company, has appointed former Tomaso Rodriguez as non-executive chairman of the board as it prepares for a Series A…
Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital PLC, says how the Gulf’s startup ecosystem, AI adoption, and digital-first strategies could position the region…
The majority of new-to-market small businesses in 2026 are bypassing traditional agencies, favoring self-serve AI tools within Meta and Google, both of which are heavily invested…
In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic pressure had already started altering…
Consumers in Saudi Arabia and the UAE place significantly greater trust in premium TV and audio platforms Ads placed on premium media outlets can lift purchase…
iion, a unified game advertising platform, has secured seed capital investment from TEN13.vc, a global network-driven venture capital firm.
Find out which three brands ranked the highest in terms of ad awareness growth for May 2024 in the KSA.
iCubesWire is known for its ad tech solutions, including a content production studio and influencer marketing expertise.
The ad tech company has advanced its capabilities, powered by contextual AI technology, Liz, to offer optimized creatives, allowing brands to maximize attention with minimal effort.
The collaboration will allow MMPWW to expand its portfolio of ad networks to include exclusive Huawei audiences.
The adtech provider expands further into in-gaming advertising.
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