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Adtech

I spent 8 years in agencies—then I realized the industry works very differently

Lyza Haddag After more than eight years as a media planner in agencies, I made a deliberate shift to the supplier side as a client partner…

THE-VIEW

The AI apocalypse and adtech reshapes Gulf marketing decision making

If the first wave of CPG performance marketing in the Gulf was about discovering intent, the next wave is about delegating decisions. In Saudi Arabia and…

CPG-FMCG

Flyby appoints Tomaso Rodriguez as non-executive chairman

Flyby, an adtech and last-mile digital infrastructure company, has appointed former Tomaso Rodriguez as non-executive chairman of the board as it prepares for a Series A…

BRANDS

GCC as the bridge in a fragmented global ad-tech market

Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital PLC, says how the Gulf’s startup ecosystem, AI adoption, and digital-first strategies could position the region…

NEWS

Branded

AI upends global advertising as platforms tighten grip on data and spend

The majority of new-to-market small businesses in 2026 are bypassing traditional agencies, favoring self-serve AI tools within Meta and Google, both of which are heavily invested…

NEWS

2026: Marketing’s shift from scale to precision is about to accelerate

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic pressure had already started altering…

NEWS

Ads on premium media drive 40 percent boost in purchase intent: Study

Consumers in Saudi Arabia and the UAE place significantly greater trust in premium TV and audio platforms Ads placed on premium media outlets can lift purchase…

NEWS

Unified Game Advertising Platform – iion Secures First Round of Funding

iion, a unified game advertising platform, has secured seed capital investment from TEN13.vc, a global network-driven venture capital firm.

NEWS

KSA’s Advertisers of the Month: May 2024

Find out which three brands ranked the highest in terms of ad awareness growth for May 2024 in the KSA.

NEWS

iCubesWire Strengthens its Leadership Team With the Elevation of Erick Maalouli as Business Director

iCubesWire is known for its ad tech solutions, including a content production studio and influencer marketing expertise.

NEWS

Seedtag Launches Industry First Generative AI Capability for Contextual Dynamic Creatives

The ad tech company has advanced its capabilities, powered by contextual AI technology, Liz, to offer optimized creatives, allowing brands to maximize attention with minimal effort.

NEWS