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Ad Spend

US Podcast Ad Spend Falls 21% in January After Q4 Surge: Magellan AI

US Podcast advertising spending fell sharply in January following the holiday-season surge, though several major brands maintained strong investments in the medium, according to new estimates…

NEWS

Global ad spend to grow faster in 2025 on AI investments, softer tariffs: Study

Global advertising spending is expected to grow far faster in 2025 than previously projected, helped by lighter-than-anticipated tariff impacts and a surge in investment in artificial…

NEWS

Economic Downturn Has Caused Declines in App Install Ad Spend Budgets

Marketers continue to navigate a turbulent marketing landscape with budgets dropping 20% in 2023 due to economic challenges and privacy restrictions.

NEWS

Kantar Report: Amazon is Consumers’ Preferred Ad Platform for a Second Year in a Row

New Kantar research shows more marketers will cut ad spend on X in 2024 and TikTok is officially the world's most attention-grabbing ad platform.

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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