Meta, YouTube and TikTok have rolled out major creator-marketing updates within days of one another, signalling a broader push by social platforms to bring creator discovery,…
US Podcast advertising spending fell sharply in January following the holiday-season surge, though several major brands maintained strong investments in the medium, according to new estimates…
Global advertising spending is expected to grow far faster in 2025 than previously projected, helped by lighter-than-anticipated tariff impacts and a surge in investment in artificial…
Marketers continue to navigate a turbulent marketing landscape with budgets dropping 20% in 2023 due to economic challenges and privacy restrictions.
New Kantar research shows more marketers will cut ad spend on X in 2024 and TikTok is officially the world's most attention-grabbing ad platform.
However, the spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of $47.1bn
WARC publishes "Global Advertising Trends: The Investment Gap" report.
Social channels and digital video continue to dominate digital advertising.
Digital media technology provider Polar publishes a new report highlighting the trends to look out for in the digital media space.
Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full use of…
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