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Ad Fraud

MMP World Wide Becomes First Local Marketplace in GCC To Join the Trustworthy Accountability Group (TAG)

The company will now progress towards TAG’s certifications to tackle ad fraud, malware and promote better brand safety in the region

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Digital Advertising Spend Lost to Fraud to Reach $68 Billion Globally in 2022

New research reveals the top 5 countries that will lose out the most to digital ad fraud in the coming year.

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Effectiveness on Steroids with Blockchain

Technology is making data-driven marketing more transparent and accountable, says Ihab El Yaman, Co-Founder and CEO of MEmob+.

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TAG Expands International Standards to GCC Region

Influential advertisers and marketers from across the region came together to tighten regulations on digital ads and also to discuss action against ‘criminal activity’ online.

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Branded

ABG, IAB GCC, and TAG Launch New Standards to Fight Criminal Activity

The initiative also aims to promote brand safety in digital advertising in the GCC.

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Brand’s Online Safety is a Brand’s Responsibility

Findings from the Mobile Marketing Association’s Brand Safety Report 2021 are clear.

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Why Avoiding Fraud Is Imperative for Marketers in MENA

By Tanisha Sakhawat, Senior Business Director EMEA at DoubleVerify

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Omnicom Media Group’s latest step to fighting ad fraud

Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some $19 billion…

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Find out how DMS is a step closer to bidding fake impressions goodbye

Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to WPP’s global…

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IAS vs MOAT: which one should you choose?

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory,…

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