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AI can write the pitch, make the ad and buy the media. Now what?

In Bruegel’s Landscape with the Fall of Icarus, the boy who flew too close to the sun is almost an afterthought. You have to look hard…

THE-VIEW

Gulf Gamers Just Became Advertising’s Best-Kept Secret And the Data Backs It Up on Both Sides

Forget reach. In gaming, the players worth chasing are the ones already paying,  and increasingly, paying developers directly rather than through a platform. That’s the headline…

AGENCIES

Why the Middle East’s agency pitch system is broken — and nobody wants to admit it

After more than two decades leading agencies and client relationships in the Middle East, one thing has become increasingly clear: the region does not have a…

NEWS

Traditional ad agency model ‘broken’ or nearing collapse, says Basis report

A new industry report by advertising technology company Basis has found that 87% of agency professionals believe the traditional agency model is either already broken or…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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