What’s Trending With GenZ?

<p>Global Web Index report focuses on profiling the Gen Z audience and explains what impacts this generation.</p>

| November 11, 2020

Tags: Brand engagement GenZ Global Web Index Streaming

Fragile consumer mood drives spending on small comforts, WARC says

Consumers around the world are channelling spending toward affordable indulgences such as wellness products and hobbies as financial pressures and geopolitical tensions weigh on…

NEWS

AI, security drive higher tech services spending in 2026: Bain survey

Companies are expected to keep their overall IT spending in 2026 broadly in line with 2025 levels, but spending on technology services is set…

NEWS

Saudi Arabia’s Gen Z reshaping sport and entertainment landscape: report

Saudi Arabia’s Generation Z is transforming the future of sport and entertainment in the Kingdom, according to a new report released by Dentsu Sports…

NEWS