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What’s Trending With GenZ?

Global Web Index report focuses on profiling the Gen Z audience and explains what impacts this generation.

Splurge or Save, Never Both: UAE & KSA Shoppers Are Living a Double Life

Shoppers in the UAE and Saudi Arabia are living a double life — one where they’ll happily splash out on the newest gadget or…

INSIGHTS

Omnicom’s AI outsourcing raises questions for the GCC’s agency market

Omnicom has outsourced hundreds of engineers and product staff involved in building its flagship Omni AI-powered platform to IT services company Endava, according to…

NEWS

Tiffany’s Masterclass in Brand Localization

For CMOs and brand leads tracking how luxury houses actually build regional relevance, not merely through a campaign, this one’s worth a close read.…

NEWS

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