Communications agency TishTash has announced that it will represent SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), as the company strengthens its focus on data-driven advertising solutions across the Middle East.
SMS oversees the commercial operations of SRMG’s media portfolio, which includes titles such as Arab News, Asharq Business with Bloomberg, Sayidaty, Billboard Arabia and Thmanyah. The group says its network of more than 25 media brands reaches over 270 million people across the MENA region.
The company is positioning its advertising business around first-party data and AI-powered audience intelligence, aiming to provide more targeted media buying and campaign planning for advertisers.
According to the company, SMS delivered more than 3,900 campaigns for over 600 advertisers in 2025. It has also recently been appointed as the official TikTok Advertising Sales Partner in Saudi Arabia.
Nedaa Almubarak, CEO of SMS, said the company is focused on combining the scale of SRMG’s media ecosystem with data and advertising technology to help brands better understand and engage audiences across the region.
TishTash said it plans to work with SMS on sharing industry insights, executive commentary and updates on the company’s initiatives in media, advertising technology and audience intelligence over the coming months.
