Independent communications agency Tales & Heads has been appointed Communications Partner for MG Motor Middle East following a competitive pitch.
The Dubai-headquartered agency will handle the brand’s regional communications brief across the GCC, Levant and Morocco.
Tales & Heads will work to broaden MG’s communications beyond traditional automotive channels, using culture, lifestyle, partnerships and storytelling to strengthen the brand’s engagement with audiences across the region.
The agency will also focus on executive profiling and thought leadership, while supporting MG’s positioning around automotive technology, innovation and the future of mobility.
Commenting on the partnership, Joanna Agnew, Managing Director of Tales & Heads, said: “MG has a remarkable story: more than a century of heritage and trust combined with a business that is evolving incredibly quickly. For us, the opportunity is to bring the breadth of that story to life, finding fresh and meaningful ways to connect the brand with audiences and communities across the region. It’s exactly the kind of brief we love – one where communications can play a genuine role in shaping how a brand is understood, experienced and talked about.”
Khail Dagher, PR & Social Media Manager of MG Motor Middle East, said: “MG is entering an exciting period of growth and evolution across the Middle East, with new products, technologies and experiences creating more opportunities for us to connect with customers across the region. As our business evolves, so too should the way we tell our story. In Tales & Heads, we have found a partner that understands both our vision and this region and shares our ambition to bring the next chapter of MG to life in fresh and engaging ways.”
The appointment comes as MG Motor Middle East expands its regional presence, evolves its product portfolio and invests in new ways to engage with customers across the region.
