Seven Media has renewed its Innovation Partnership with PRCA MENA for 2026, extending a collaboration established last year, the organisations said on Monday.
Under the renewed agreement, Seven Media will sponsor PRCA MENA’s Annual MENA Conference and the MENA Awards, as the two organisations continue efforts aimed at advancing innovation across the communications industry.
The PRCA MENA Annual Conference, scheduled for Sept. 17, will bring together senior communications leaders from the public and private sectors. The programme will feature panel discussions, keynote sessions and fireside conversations focused on how the profession is evolving, including changing client expectations and the role of technology, culture and artificial intelligence in communications.
The partnership will also support industry discussions and platforms designed to connect senior professionals and emerging talent, with both organisations aiming to promote what they described as more considered and effective approaches to modern communications.
“Our work with PRCA MENA has always been grounded in a shared view of where the industry is headed,” said Gregg Fray, owner of Seven Media.
“Innovation is not a standalone function. It sits within how we approach challenges, how we develop ideas and how we deliver for clients,” he added.
Conrad Egbert, head of PRCA MENA, said the partnership reflected alignment between the two organisations on the direction of the communications industry.
“Seven Media has been consistent in its approach and contribution, and this renewal allows us to build on that foundation in a more focused manner,” Egbert said.
The organizations said the renewal comes amid the growing regional influence of both PRCA MENA and Seven Media through industry dialogues, events and research.
