Publicis Groupe Middle East has been named Regional Agency Group of the Year at the 2026 Loerie Awards for the third consecutive year, after its agencies secured 22 awards across multiple categories.
The Groupe’s haul comprised five Gold, seven Silver and nine Bronze awards, along with one Craft Certificate. The winning work was produced by Saatchi & Saatchi Middle East, Publicis Middle East and Leo MEA, demonstrating its Power of One model across its agency network.
The campaigns were developed for a range of brands, including Saudia, Jeep, McDonald’s, The Hive, KitKat Arabia, Home Centre, Salam Mobile, Louvre Abu Dhabi and Essity’s NANA.
Recognition of creative and strategic work
Preetesh Sewraj, CEO of The Loeries, said the Groupe’s continued success reflected the strength of its strategic direction and creative leadership.
He noted that the awards demonstrated how its Power of One approach had delivered results across its agency portfolio.
Tahaab Rais, Chief Strategy Officer at Publicis Groupe Middle East and Turkey, said his experience as president of the Effectiveness jury reinforced the importance of addressing business challenges before focusing on creative execution.
He said the 22 winning entries across different categories began with clients willing to identify difficult problems and teams prepared to develop solutions beyond conventional approaches.
“Craft is what gets the work noticed. A sharp read of the problem is what makes it move people, and move the business,” Rais said.
Fizo Younis, Chief Creative Officer at Publicis Groupe Middle East, said the third consecutive win reflected the contribution of talented teams, supportive clients and partners willing to pursue ambitious creative work.
He described the achievement as an example of the Groupe’s Power of One approach, which brings its agencies and capabilities together to deliver work for clients.
