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Communicate releases Cannes Lions 2026 special issue

Communicate has published its Cannes Lions 2026 special issue, offering an in-depth look at the trends, challenges and opportunities shaping the MENA advertising, marketing and media…

NEWS

Effie Awards Saudi Arabia honours Kingdom’s most effective marketing campaigns

The inaugural edition of the Effie Awards Saudi Arabia celebrated the Kingdom’s most effective marketing campaigns, brands, agencies, and industry leaders, recognising excellence in marketing effectiveness…

NEWS

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

Peak shopping events have become increasingly difficult moments for brands to win. While retail moments like 11.11 and White Friday continue to attract millions of shoppers,…

BRANDED

Sandra Atallah appointed MD, Marketing & Communications for MEA at Accenture

Global professional services company Accenture has appointed Sandra Atallah as its Managing Director, Marketing & Communications Lead for the Middle East and Africa region. In her…

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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UAE ad fraud declines on iOS and Android: report

The United Arab Emirates recorded a sharp decline in mobile advertising fraud across both iOS and Android platforms over the past year, but fraudsters are increasingly…

NEWS

Priyanka Chopra Jonas set to join Rolex as global brand ambassador: report

Actor Priyanka Chopra Jonas is set to be named the global brand ambassador for luxury watchmaker Rolex, according to a report by ADWEEK. The development is…

NEWS

Max Fashion launches AI-powered try-on experience with Google Cloud

Max Fashion, part of the Landmark Group, has partnered with Google Cloud to launch a new AI-powered virtual try-on experience, becoming one of the early adopters…

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Net-zero push gets boost with L’Oréal Middle East joining UAE climate pledge

L’Oréal Middle East has signed the UAE Climate-Responsible Companies Pledge with the Ministry of Climate Change and Environment (MOCCAE), reaffirming its commitment to the country’s Net…

NEWS

Meta launches AI business agent for WhatsApp, Instagram, Messenger

Meta has unveiled its new Business Agent, an AI-powered tool designed to help businesses manage customer interactions across WhatsApp, Messenger, and Instagram at scale. The announcement…

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Gregory Mardikian leads Collaborate’s expansion across Middle East, Africa

Brand experience agency Collaborate is strengthening its presence across the Middle East and Africa, with Gregory Mardikian leading the expansion as General Manager. The agency said…

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We Are Social promotes Aurelien Fonteneau as Dubai Managing Director

Global socially-led creative agency We Are Social has promoted Aurelien Fonteneau to Managing Director of its Dubai office. Fonteneau, who previously served as General Manager, will…

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Dani Richa moves to non-executive chairman role at Impact BBDO

Dani Richa will transition from his role as Group Chairman and CEO of Impact BBDO to become Non-Executive Chairman, the agency announced on Thursday. In his…

NEWS

UAE shoppers redefining FMCG buying habits, says new study

Consumer behaviour in the UAE’s fast-moving consumer goods (FMCG) sector is increasingly being shaped by shopper mindsets rather than traditional demographic factors such as nationality or…

NEWS
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