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Saatchi & Saatchi ME named MENA Agency of the Year at Dubai Lynx 2026

Saatchi & Saatchi Middle East has been named MENA Agency of the Year at the Dubai Lynx International Festival of Creativity 2026. The agency entered the…

NEWS

Lamborghini film highlights supercars’ role in emergency organ transport

Automobili Lamborghini and Dentsu Creative Italy have launched a branded content film highlighting how Lamborghini supercars are used in urgent organ transport missions by Italy’s State…

NEWS

Panda partners with Spike Media and GoWit to expand retail media in Saudi Arabia

Saudi grocery retailer Panda Retail has partnered with Spike Media Saudi and commerce technology company GoWit to expand its e-commerce retail media business and help brands…

NEWS

The Chief Title That Isn’t: What GCC Ad Salaries Actually Say Right Now

Ask an agency HR head in Dubai what a Chief Creative Officer earns versus a Managing Director, and you’ll get a confident, specific answer. Ask the…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Coca-Cola expands beverage portfolio with new flavors across brands

Coca-Cola is expanding its beverage portfolio with a range of new flavors across Coca-Cola, Powerade, Mr. Pibb, Topo Chico and Fairlife, with the products set to…

NEWS

Google Cloud launches Gemini agent for enterprise work

Google Cloud on Friday launched a new Gemini agent designed to handle knowledge work, create content, write and run code, and carry out tasks autonomously across…

NEWS

GANNI and lululemon launch dance-inspired collection in Dubai

GANNI and lululemon will bring their new collaboration to Dubai on Oct. 15, with the 22-piece collection available exclusively in the UAE at lululemon’s Dubai Mall…

NEWS

Etisalat returns as Emirates Telecommunications Group marks 50 years

Emirates Telecommunications Group is returning to its founding Etisalat brand identity, four years after adopting the e& name as part of a broader corporate rebranding. The…

NEWS

Meta, YouTube and TikTok bet big on creators

Meta, YouTube and TikTok have rolled out major creator-marketing updates within days of one another, signalling a broader push by social platforms to bring creator discovery,…

NEWS

Tales & Heads appointed communications partner for MG Motor Middle East

Independent communications agency Tales & Heads has been appointed Communications Partner for MG Motor Middle East following a competitive pitch. The Dubai-headquartered agency will handle the…

NEWS

RAK Ceramics appoints Leonardo De Muro as Group CMO

RAK Ceramics has appointed Leonardo De Muro as Group Chief Marketing Officer, effective October 1, 2026. De Muro previously served as Corporate Vice President, International Business…

NEWS

Stagwell launches global media agency under new name

Global marketing network Stagwell has launched Stagwell Media, a global media agency built on its existing Assembly business, as it seeks to offer brands a more…

NEWS

Inception42 launches AI decision tool for executive teams

Inception42, G42’s sovereign agentic AI company, has launched Insight, an AI-native decision intelligence platform for boards and executive teams at AI Everything Abu Dhabi. Insight brings…

NEWS
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