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Action Global Communications partners with Dawson Walker to expand employer branding services

Action Global Communications has partnered with UK-based employer brand consultancy Dawson Walker to expand its employer branding and employee engagement services across Central and Eastern Europe,…

NEWS

Anghami’s Anghami Elite sees Angham streams jump 108.75% in a day

Anghami’s newly launched artist platform, Anghami Elite, has already delivered a sharp increase in listening to its debut artist Angham, with streams of the Egyptian singer’s…

NEWS

Tiffany & Co. spotlights Saudi women in National Day campaign

Tiffany & Co., in collaboration with Vogue Arabia, has marked Saudi National Day with a campaign featuring three Saudi women from the worlds of fashion, media…

NEWS

R/GA establishes Abu Dhabi base to expand across MENA

R/GA has formally established its business in Abu Dhabi, creating a dedicated base to serve clients across MENA as investment in AI infrastructure accelerates across the…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Makes podcast sense: Why MENA advertisers can no longer ignore audio

For years, people told me podcasts in this region made zero sense. Too niche. Too difficult to measure. Advertisers wanted reach they could see: impressions, banners,…

NEWS

Burgers, Mango led MENA delivery orders this summer

Burgers were the most-ordered cuisine across the Middle East and North Africa this summer, while mango emerged as the region’s top flavour, according to delivery platform…

NEWS

Before the merger: Tarek Miknas’s last interview as FP7 McCann CEO

There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…

AGENCIES

FP7 McCann, MullenLowe to merge as McCann MENA

FP7 McCann MENA and MullenLowe MENA will come together to form McCann MENA following Omnicom’s acquisition of Interpublic Group and MCN, the agencies announced on Monday.…

NEWS

Initiative wins media mandate for D360 Bank in Saudi Arabia

Initiative, the media and communications agency part of Middle East Communications Network (MCN) and Omnicom, has been appointed media agency of record for Saudi Arabia-based digital…

NEWS

Nestlé leads UAE brand movers in September, YouGov finds

Nestlé emerged as the biggest brand mover in the UAE in September, recording statistically significant improvements across six consumer perception metrics, according to the latest YouGov…

NEWS

AI is creating more content, but not necessarily better creative work: report

Artificial intelligence is allowing brands to produce more creative work faster and at lower cost, but the technology is also creating a new challenge: deciding which…

NEWS

What makes an ad idea actually work? WARC has some answers

Highly creative advertising ideas are more than twice as likely to receive recognition for effectiveness, according to WARC’s The Health of Creativity 2026 report, which analyses…

NEWS

Who Pays When an AI Books Your Hotel? Gulf Hospitality Wants to Know

Gulf hospitality just proved something: it can take a hit and bounce right back. Airspace closed this spring, flights got cancelled by the thousands, and for…

NEWS
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