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Meta’s new terms allow it to crawl advertisers’ websites for AI training

Meta’s revised commercial terms will allow the company to use automated tools to access, copy and index websites linked to advertisers’ products, with the changes set…

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Omnicom says IPG merger integration nearly complete as revenue growth accelerates

Omnicom Group said the integration of Interpublic Group (IPG) is nearing completion, as the combined advertising group reported stronger organic revenue growth and improved operating margins…

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25 Students, One Coca-Cola Brief: Inside RAY’s First Graduation

Twenty-five students. Six groups. One Coca-Cola brief. And a jury that included a Coca-Cola global VP, a Publicis CSO, an FP7 McCann ECD, and the Editor-in-Chief…

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When AI gets it right: Marketing’s biggest AI wins in the GCC

Artificial intelligence has spent the past few years being marketed to marketers. In the Gulf, however, the more interesting story is what happens when marketers start…

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Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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YouTube ranks as top platform for product reviews among Gen Z in Saudi Arabia, UAE: survey

YouTube has emerged as the top platform for product reviews and information among Gen Z viewers in Saudi Arabia and the UAE, with 88% of those…

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TBWA report finds trust in influencers under pressure

Being hard to influence is now more aspirational than being an influencer, according to a new report from TBWA’s cultural intelligence unit Backslash, as growing skepticism…

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OpenAI expands ChatGPT ads to 26 more countries, including Middle East

OpenAI is expanding ChatGPT advertising to 26 additional countries, including markets in the Middle East, Africa, Europe and Asia, taking the platform’s advertising reach to 89…

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IMI Media Academy, Al Ghurair Foundation launch five-year partnership to train Arab media talent

IMI Media Academy and the Abdulla Al Ghurair Foundation (AGF) have launched a five-year partnership aimed at developing Arab media talent, with plans to reach 29,000…

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HYVE launches media agency in Dubai and Riyadh

HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, data, customer experience and artificial intelligence (AI)…

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CNN announces multi-year AI partnership with Google

CNN has announced a strategic multi-year partnership with Google to explore how generative artificial intelligence can help audiences discover and engage with its journalism. Under the…

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Publicis’ $2.2 billion LiveRamp deal clears US regulatory hurdle

Publicis Groupe’s $2.2 billion acquisition of advertising technology company LiveRamp has moved closer to completion after the two companies reached an agreement with the US Federal…

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The Romans appoints Sam Buckett to lead MENA sports division

Independent creative public relations agency The Romans has launched its Sports & Entertainment division in the Middle East and North Africa, appointing former Burson sports lead…

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Cheval Collection refreshes brand identity and digital platform

UK-based luxury serviced apartment and branded residences company Cheval Collection has unveiled a refreshed brand identity and redesigned digital platform, marking its most significant brand evolution…

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