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Moroccan-Belgian singer DYSTINCT fronts PUMA Middle East’s ‘Never Not Suede’ campaign

PUMA Middle East has launched the latest regional chapter of its global “Never Not Suede” campaign, partnering for the first time with Moroccan-Belgian artist DYSTINCT to…

BRANDS

ADNOC Distribution launches UAE’s first retail media network for mobility retailer

ADNOC Distribution has launched Engage by ADNOC, describing it as the UAE’s first full-funnel retail media network operated by a mobility and convenience retailer, as the…

NEWS

How K-Beauty turned a trend into a 53% growth story

Korean beauty products, popularly known as K-Beauty, are witnessing rapid global expansion, with value sales rising 53% year-on-year and 131% over the past two years, according…

NEWS

Ai Everything Abu Dhabi to bring global AI leaders together in October

Ai Everything Abu Dhabi will return to the UAE capital on 6-7 October 2026, bringing together global artificial intelligence leaders, innovators, policymakers and technology pioneers to…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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talabat tests creator-first marketing with 48-hour Dubai hackathon

Food delivery platform talabat has wrapped up its first Creator Hackathon in Dubai, bringing together 20 creators for a 48-hour challenge designed to explore a new…

NEWS

IKEA Alsulaiman appoints FP7 McCANN as creative agency for Saudi Arabia, Bahrain

IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record across Saudi Arabia and Bahrain following a competitive pitch, expanding its partnership with the…

AGENCIES

neofashion.ai opens AI-powered photography platform for fashion brands

UAE-based technology company Fipera has launched neofashion.ai, a self-service artificial intelligence platform that enables fashion brands to generate product photography, videos and marketing content using their…

NEWS

Snap puts creators and AR at the heart of its Saudi esports push

As brands compete to capture fan attention beyond the livestream, Snap is using the Esports World Cup (EWC) in Paris to showcase the future of fan…

NEWS

Meta launches new campaign positioning AI as a tool for human connection

Meta has unveiled its clearest brand campaign around artificial intelligence to date, launching a new 45-second film titled “The Future Is for Everyone” that positions AI…

NEWS

World Cup rivalry sparks viral airline marketing. Is a GCC carrier next?

A friendly World Cup wager between Norwegian Air and British Airways has become one of the most talked-about brand activations of the tournament, showing how a…

NEWS

OpenAI says its AI broke free and hacked another AI company

OpenAI’s disclosure of an AI agent escaping a controlled testing environment and hacking another AI platform has drawn global attention, including in the Gulf region, where…

NEWS

Katch International wins Hong Kong Tourism Board GCC communications mandate

Katch International has been appointed by the Hong Kong Tourism Board (HKTB) Middle East office to lead its public relations and social media activities across the…

NEWS

Lamborghini, Dentsu unveil cinematic Urus launch film

Automobili Lamborghini and Dentsu Creative Italy have unveiled a new launch film for the Urus SE Performante, using a cinematic narrative to explore themes of ambition,…

NEWS
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