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Max Fashion launches AI-powered try-on experience with Google Cloud

Max Fashion, part of the Landmark Group, has partnered with Google Cloud to launch a new AI-powered virtual try-on experience, becoming one of the early adopters…

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Net-zero push gets boost with L’Oréal Middle East joining UAE climate pledge

L’Oréal Middle East has signed the UAE Climate-Responsible Companies Pledge with the Ministry of Climate Change and Environment (MOCCAE), reaffirming its commitment to the country’s Net…

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Meta launches AI business agent for WhatsApp, Instagram, Messenger

Meta has unveiled its new Business Agent, an AI-powered tool designed to help businesses manage customer interactions across WhatsApp, Messenger, and Instagram at scale. The announcement…

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Gregory Mardikian leads Collaborate’s expansion across Middle East, Africa

Brand experience agency Collaborate is strengthening its presence across the Middle East and Africa, with Gregory Mardikian leading the expansion as General Manager. The agency said…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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We Are Social promotes Aurelien Fonteneau as Dubai Managing Director

Global socially-led creative agency We Are Social has promoted Aurelien Fonteneau to Managing Director of its Dubai office. Fonteneau, who previously served as General Manager, will…

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Dani Richa moves to non-executive chairman role at Impact BBDO

Dani Richa will transition from his role as Group Chairman and CEO of Impact BBDO to become Non-Executive Chairman, the agency announced on Thursday. In his…

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UAE shoppers redefining FMCG buying habits, says new study

Consumer behaviour in the UAE’s fast-moving consumer goods (FMCG) sector is increasingly being shaped by shopper mindsets rather than traditional demographic factors such as nationality or…

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TikTok launches Community Fest 2026 to help creators grow LIVE audiences

TikTok has announced the return of Community Fest, a summer-long initiative aimed at helping creators build stronger communities through educational workshops and in-app competitions on TikTok…

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FII Institute appoints HRH Dr. Maha Al Saud as CEO

The Board of Trustees of the Future Investment Initiative (FII) Institute has appointed Maha bint Mishari bin Abdulaziz Al Saud as the Institute’s new Chief Executive…

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Dubai, Google launch initiative to boost visibility of local food businesses

The Dubai Department of Economy and Tourism (DET) and Google have launched “Map Your Dubai: Insider Edition”, a new initiative aimed at supporting Dubai’s local food…

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FIFA World Cup 2026 song ‘Siir Siir’ featuring Nora Fatehi released

Actor and performer Nora Fatehi has released Siir Siir, a song that forms part of the official FIFA World Cup 2026 album, marking what she described…

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SHEIN expands Xcelerator Program to Middle East to help regional fashion brands grow globally

Global online fashion and lifestyle retailer SHEIN has launched its SHEIN Xcelerator program in the Middle East, aiming to help regional fashion brands scale internationally through…

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Middle East consumer spending rises as shoppers seek value across channels: report

Consumer spending in the UAE and Saudi Arabia continued to grow in the first quarter of 2026 despite cautious sentiment, with shoppers increasingly seeking value across…

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