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SHEIN expands Xcelerator Program to Middle East to help regional fashion brands grow globally

Global online fashion and lifestyle retailer SHEIN has launched its SHEIN Xcelerator program in the Middle East, aiming to help regional fashion brands scale internationally through…

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Middle East consumer spending rises as shoppers seek value across channels: report

Consumer spending in the UAE and Saudi Arabia continued to grow in the first quarter of 2026 despite cautious sentiment, with shoppers increasingly seeking value across…

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MENA digital advertising spend reaches $8.18 Bn in 2025: report

The Middle East and North Africa (MENA) region has emerged as the world’s fastest-growing digital advertising market, with total digital ad spend reaching $8.185 billion in…

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Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for tourism campaign

The Jordan Tourism Board (JTB) has appointed FP7 McCANN UAE and Initiative MENAT to lead its creative, media and digital mandate following a competitive pitch process.…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Dubai PR agency launches CoverageIQ to track real impact of media coverage

Dubai-based public relations agency Cameo Communications has announced the beta launch of CoverageIQ, a new platform designed to help startups and growth-stage companies measure the business…

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Saudi Arabia emerges as luxury retail powerhouse as Diriyah leads transformation

Saudi Arabia is rapidly strengthening its position on the global luxury map, driven by massive investments in infrastructure, heritage restoration, hospitality, and retail developments that are…

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Brands must earn attention through relevance, not visibility, during World Cup: Maria Manouk 

Major sporting events such as the FIFA World Cup have evolved from mass-viewing spectacles into highly social, mobile-first experiences shaped by creators, communities and real-time conversations.…

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Huawei launches XMAGE UAE photography competition

Huawei has launched the HUAWEI XMAGE UAE Social Media Competition, inviting photography enthusiasts, content creators and Huawei smartphone users across the UAE to share their best…

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Yango Group launches AI consulting service to help organisations scale AI projects

Yango Group has launched a new AI consulting service through its B2B technology arm, Yango Tech, aimed at helping enterprises and government organisations in the UAE…

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CNTXT AI acquires Actualize to boost Arabic voice AI capabilities in GCC

UAE-based AI and data company CNTXT AI has acquired Actualize, an enterprise AI firm specialising in dialect-aware Arabic voice agents, in a move aimed at strengthening…

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84% of Middle East firms have not prepared workers for the AI era: report

Organizations across the Middle East are rapidly moving beyond artificial intelligence (AI) experimentation and into large-scale deployment, according to Deloitte’s 2026 State of AI in the…

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Bayut, dubizzle launch campaign celebrating UAE’s growth and leadership

Bayut and dubizzle, part of the Dubizzle Group, have launched a new campaign titled “Proud of the UAE”, bringing together leading figures from the country’s real…

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Meta launches AI-powered Business Agent to help firms automate customer service and sales

Meta has unveiled a new AI-powered tool called the Meta Business Agent, designed to help businesses automate customer interactions, sales, and support across WhatsApp, Messenger, and…

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