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Annalect, Snowflake partner to boost AI-driven martech solutions in MENA

Annalect, the data and analytics division of Omnicom Media Group, has announced a new initiative across the Middle East and North Africa (MENA) in collaboration with…

NEWS

SOCIALEYEZ drives Q1 momentum with sector-focused expansion

Middle East creative agency SOCIALEYEZ reported strong first-quarter growth across several sectors, adding new retainers, expanding strategic partnerships and increasing large-scale event coverage as brands and…

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Luma AI opens Arabic-enabled image API across MENA

Luma AI has opened access to its Uni-1.1 API, introducing production-grade image generation and natural-language editing tools with native Arabic-language rendering for developers and enterprises across…

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Checkout.com says trust driving MENA digital commerce growth

Checkout.com said consumers across the Middle East and North Africa increasingly expect digital payments to become frictionless and embedded into online shopping experiences, while continuing to…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Praxis Advertising launches education-focused division ‘Praxis Edge’ in UAE

Praxis Advertising has launched Praxis Edge, a new division focused exclusively on the education sector, as competition intensifies in the UAE’s fast-growing private education market. The…

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Dentsu reorganizes Europe, Middle East and Africa operations

Dentsu has reorganized its Europe, Middle East and Africa operations under what it described as a simplified regional structure, eliminating the role of EMEA chief executive…

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Netflix claims $325bn impact, highlights Arab world reach

Netflix said on Tuesday that its productions have contributed more than $325 billion to the global economy over the past decade, including in the Arab World,…

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Dubai’s AGMC turns 50, launches unified mobility brand identity

AGMC, the Dubai-based automotive group that has represented global car brands in the United Arab Emirates since 1976, has unveiled a new brand identity and restructured…

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Ruder Finn launches RF Thunder communications consultancy

Ruder Finn has launched RF Thunder, an insights-driven communications consultancy in the Middle East and North Africa region aimed at supporting small and medium-sized enterprises, challenger…

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Google Gemini becomes technology sponsor of Iraq, Morocco national football teams

Google Gemini has signed a sponsorship agreement with the national football teams of Iraq and Morocco, aiming to use artificial intelligence to enhance fan engagement and…

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Aramex elevates Nicolas Sibuet to strategic finance role

Aramex has appointed Nicolas Sibuet as Chief Financial & Corporate Development Officer, effective May 8, following his 12-month tenure as acting chief executive officer, the company…

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Snap launches Snap Maher Academy for regional talent

Snap Inc. has launched the first cohort of Snap Maher Academy in Saudi Arabia, an Arabic-first training initiative aimed at developing marketing talent and supporting the…

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Creator economy becomes a core media channel as global spend nears $44 Bn

The creator economy is no longer being treated as an experimental marketing layer. New projections from eMarketer and Interactive Advertising Bureau show global creator-related advertising spend…

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