As brands compete to capture fan attention beyond the livestream, Snap is using the Esports World Cup (EWC) in Paris to showcase the future of fan…
Meta has unveiled its clearest brand campaign around artificial intelligence to date, launching a new 45-second film titled “The Future Is for Everyone” that positions AI…
A friendly World Cup wager between Norwegian Air and British Airways has become one of the most talked-about brand activations of the tournament, showing how a…
OpenAI’s disclosure of an AI agent escaping a controlled testing environment and hacking another AI platform has drawn global attention, including in the Gulf region, where…
Katch International has been appointed by the Hong Kong Tourism Board (HKTB) Middle East office to lead its public relations and social media activities across the…
Automobili Lamborghini and Dentsu Creative Italy have unveiled a new launch film for the Urus SE Performante, using a cinematic narrative to explore themes of ambition,…
Matches involving Arab teams at the FIFA World Cup 2026 attracted a cumulative audience of more than 2.1 billion viewers across the Middle East and North…
Dubai-based independent brand experience agency onepointfive has appointed former LightBlue executive creative director Simon Walsh as its Global Executive Creative Director, as it looks to strengthen…
TBWA\RAAD has been recognized as one of the Best Workplaces in Media, Advertising & Marketing 2026 by Great Place To Work, Middle East, joining the list…
The UAE is embedding AI literacy into its national strategy to strengthen workforce skills, support responsible adoption of artificial intelligence and enhance economic competitiveness, according to…
Lebanon’s Annahar Media Group has launched Nahar, its first artificial intelligence-powered news correspondent, as part of its efforts to modernize newsroom operations through AI-driven technology. The…
YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…
Louvre Abu Dhabi has announced the opening of A Board Game Adventure, a new Children’s Museum exhibition that explores the history and cultural significance of board…
