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News

AI Could Control 70% of Global Ad Spend by 2028: Gartner

For MENA’s CMOs, brand leaders and agencies, more of the advertising decisions shaping their campaigns could soon be made by AI sitting behind the platforms they…

NEWS

The New Brand Advantage: Why the Smartest Brands Are Designing With Creatives, Not Just Hiring Them

For years, brands across the GCC have been chasing the same elusive goal: creating work that feels authentically local without slipping into clichés. Today, that challenge…

NEWS

Why MENA Marketers Cutting Brand Budgets Right Now Are Making a Costly Mistake

Marketing budgets always get twitchy when the economy wobbles. Uncertainty creeps in, boardrooms tense up, and the marketing line item is usually the first thing finance…

INSIGHTS

Trust, Not Message Control, Is the New Currency

When senior communications executives from across the Gulf gather at W Doha on September 10, they won’t be there to swap award-season conflict stories. They’ll be…

AGENCIES
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Publicis Groupe Middle East Appoints Lizzie Dewhurst as CMO

Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead marketing and…

AGENCIES

Fuse MENA appoints Freddy Farhat to drive sports partnerships growth

Fuse MENA, the global sport and entertainment marketing agency, part of Omnicom Media, is stepping up its sports marketing ambitions with the appointment of Freddy Farhat…

AGENCIES

Amazon Gives Young Emiratis a Seat at the Table

For brands thinking about the next generation, Amazon is putting youth, entrepreneurship and AI at the centre of the conversation. Amazon has launched the Amazon Youth…

BRANDS

Google Gemini campaign featuring Shah Rukh Khan highlights AI’s potential for users

Google Gemini has launched a campaign featuring Bollywood actor Shah Rukh Khan to showcase how artificial intelligence can be used to turn everyday ideas and ambitions…

NEWS

95% of Saudi online purchases go to local retailers: report

Local retailers accounted for 95.3% of online purchases in Saudi Arabia, significantly higher than purchases made through international shopping websites, according to the latest Saudi Internet…

NEWS

Samsung partners with Spotify to offer Premium access across Galaxy ecosystem in MENA and Türkiye

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering eligible customers up to four months of Spotify…

BRANDS

The spider-man campaign that has Saudi audiences booking tickets fast

Sony Pictures Entertainment and its regional partners have launched an ambitious destination-led marketing campaign for Spider-Man: Brand New Day in Saudi Arabia, transforming some of the…

NEWS

M+C Saatchi Group Middle East named creative agency partner for Ras Al Khaimah Tourism Development Authority

M+C Saatchi Group Middle East has been appointed as the creative agency partner for Ras Al Khaimah Tourism Development Authority (RAKTDA) following a competitive multi-stage pitch…

NEWS

Webedia Arabia Group names Elie Zeinieh CEO of LeadGen MENA

Webedia Arabia Group has appointed Elie Zeinieh as Chief Executive Officer of LeadGen MENA, reinforcing its focus on product innovation, AI integration and operational excellence across…

NEWS
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