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Praxis Advertising launches education-focused division ‘Praxis Edge’ in UAE

Praxis Advertising has launched Praxis Edge, a new division focused exclusively on the education sector, as competition intensifies in the UAE’s fast-growing private education market. The…

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Dentsu reorganizes Europe, Middle East and Africa operations

Dentsu has reorganized its Europe, Middle East and Africa operations under what it described as a simplified regional structure, eliminating the role of EMEA chief executive…

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Netflix claims $325bn impact, highlights Arab world reach

Netflix said on Tuesday that its productions have contributed more than $325 billion to the global economy over the past decade, including in the Arab World,…

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Dubai’s AGMC turns 50, launches unified mobility brand identity

AGMC, the Dubai-based automotive group that has represented global car brands in the United Arab Emirates since 1976, has unveiled a new brand identity and restructured…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Ruder Finn launches RF Thunder communications consultancy

Ruder Finn has launched RF Thunder, an insights-driven communications consultancy in the Middle East and North Africa region aimed at supporting small and medium-sized enterprises, challenger…

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Google Gemini becomes technology sponsor of Iraq, Morocco national football teams

Google Gemini has signed a sponsorship agreement with the national football teams of Iraq and Morocco, aiming to use artificial intelligence to enhance fan engagement and…

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Aramex elevates Nicolas Sibuet to strategic finance role

Aramex has appointed Nicolas Sibuet as Chief Financial & Corporate Development Officer, effective May 8, following his 12-month tenure as acting chief executive officer, the company…

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Snap launches Snap Maher Academy for regional talent

Snap Inc. has launched the first cohort of Snap Maher Academy in Saudi Arabia, an Arabic-first training initiative aimed at developing marketing talent and supporting the…

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Creator economy becomes a core media channel as global spend nears $44 Bn

The creator economy is no longer being treated as an experimental marketing layer. New projections from eMarketer and Interactive Advertising Bureau show global creator-related advertising spend…

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TOD becomes TOD by beIN ahead of FIFA World Cup 2026™

beIN MEDIA GROUP has announced that its streaming platform TOD will now operate under the name “TOD by beIN” as part of a broader digital expansion…

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Google Marketing Live to spotlight AI-powered advertising tools as competition intensifies

Google is set to host Google Marketing Live 2026 on May 20, with keynote sessions from Vidhya Srinivasan and Philipp Schindler, as the tech giant deepens…

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Seven Media renews PRCA MENA Innovation Partnership for 2026

Seven Media has renewed its Innovation Partnership with PRCA MENA for 2026, extending a collaboration established last year, the organisations said on Monday. Under the renewed…

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Publicis Media appoints Maya Bou Ajram as Chief Strategy Officer

Publicis Media has appointed Maya Bou Ajram as its new Chief Strategy Officer, the company announced. In her new role, Maya will lead the media strategy…

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