Twenty-five students. Six groups. One Coca-Cola brief. And a jury that included a Coca-Cola global VP, a Publicis CSO, an FP7 McCann ECD, and the Editor-in-Chief…
Artificial intelligence has spent the past few years being marketed to marketers. In the Gulf, however, the more interesting story is what happens when marketers start…
YouTube has emerged as the top platform for product reviews and information among Gen Z viewers in Saudi Arabia and the UAE, with 88% of those…
Being hard to influence is now more aspirational than being an influencer, according to a new report from TBWA’s cultural intelligence unit Backslash, as growing skepticism…
OpenAI is expanding ChatGPT advertising to 26 additional countries, including markets in the Middle East, Africa, Europe and Asia, taking the platform’s advertising reach to 89…
IMI Media Academy and the Abdulla Al Ghurair Foundation (AGF) have launched a five-year partnership aimed at developing Arab media talent, with plans to reach 29,000…
HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, data, customer experience and artificial intelligence (AI)…
CNN has announced a strategic multi-year partnership with Google to explore how generative artificial intelligence can help audiences discover and engage with its journalism. Under the…
Publicis Groupe’s $2.2 billion acquisition of advertising technology company LiveRamp has moved closer to completion after the two companies reached an agreement with the US Federal…
Independent creative public relations agency The Romans has launched its Sports & Entertainment division in the Middle East and North Africa, appointing former Burson sports lead…
UK-based luxury serviced apartment and branded residences company Cheval Collection has unveiled a refreshed brand identity and redesigned digital platform, marking its most significant brand evolution…
Allianz Egypt has launched a campaign to mark its 25th anniversary in the country, using humour and everyday situations to highlight how insurance can provide peace…
Drinkit has launched its “Proud to Grow in the UAE” campaign, featuring local artists, UAE-based brands and regional ingredients as the coffee chain marks four years…
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