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Yas Island’s ‘The Answer is Yas’ campaign returns after record-breaking performance

Yas Island has announced the return of its tourism campaign, The Answer is Yas, following what it described as record-breaking results across key performance indicators. Launched…

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TOD by beIN, talabat FIFA World Cup campaign sells out in five days across MENA

A FIFA World Cup 2026™ campaign launched by TOD by beIN and talabat has recorded overwhelming demand across the Middle East and North Africa (MENA), with…

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WPP Media launches initiative to develop standards for agentic video buying

WPP Media has announced an Agentic Standards Initiative for Video Buying in collaboration with major media companies, technology platforms, and industry standards bodies, as the advertising…

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SmartFrame appoints Dal Gill as CRO to drive global expansion

SmartFrame Technologies has appointed adtech and programmatic advertising executive Dal Gill as its Chief Revenue Officer (CRO), as the company looks to accelerate global growth and…

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Serviceplan Middle East launches Visa’s FIFA World Cup 2026 travel campaign across CEMEA

Serviceplan Middle East has launched a new cross-border travel campaign for Visa, an Official Partner of the FIFA World Cup 2026™, across the Central and Eastern…

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Global advertising revenue set to grow 8.9% in 2026: report

Global advertising revenue is projected to grow by 8.9 percent in 2026, significantly higher than earlier forecasts of 7.1 percent, according to the latest 2026 Global…

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DEKUPLE Group expands into Middle East with launch of Das Kapital Dekuple Group

French communications, data and marketing company DEKUPLE Group has entered the Middle East market through a new venture, Das Kapital Dekuple Group, established in partnership with…

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TikTok removes 11.7 million violative videos across MENA in Q4 2025

TikTok removed more than 11.7 million videos that violated its Community Guidelines across five Middle Eastern countries during the fourth quarter of 2025, according to the…

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Hend Al Otaiba to deliver keynote at MEPRA UAE leadership Majlis

The Middle East Public Relations Association (MEPRA) has announced that Hend Al Otaiba, Founder and CEO of HAO Strategies, former UAE Ambassador to France, and MEPRA…

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Fox launches TV industry’s first end-to-end agentic Ad platform

Fox Corporation has unveiled what it describes as the television industry’s first end-to-end agentic advertising platform, introducing new AI-powered capabilities across audience planning, media transactions, and…

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Creative Media Authority highlights CNN Academy Abu Dhabi alumni success ahead of sixth edition

The Creative Media Authority (CMA) has highlighted a number of success stories from graduates of CNN Academy Abu Dhabi, showcasing the programme’s role in developing creative…

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IKEA UAE helps customers get match ready at home this football season

As excitement builds with the start of a new football season, IKEA UAE, operated by Al-Futtaim, is helping customers transform their homes into the ultimate match-day…

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Snap launches SPECS AR glasses, marking shift beyond smartphones

Snap Inc. has unveiled SPECS, a new pair of standalone augmented reality (AR) glasses that the company says represents its next step in wearable computing, as…

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