YouTube is introducing new requirements for creators seeking to earn advertising revenue through the YouTube Partner Program (YPP), in a move that could raise the bar…
Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and Snap Inc. have signed a strategic partnership aimed at equipping more than 20,000 Saudi talents with…
KFC Arabia has launched a Baloot-inspired campaign in Saudi Arabia in collaboration with TBWA\RAAD and Zat Baloot, seeking to turn the popular card game into an…
Publicis Groupe has been appointed PepsiCo’s lead global media partner, taking on media responsibilities across more than 200 markets and replacing Omnicom in several key territories.…
Victoria Beckham’s fashion business has identified the Middle East as its second-biggest geographical priority after the US, as the designer’s label enters a new phase of…
Amazon Ads has launched First Day Ready, a multi-brand campaign designed to connect brands with Gen Z consumers during the back-to-college season through a mix of…
The Dubai Health Authority (DHA) has introduced new standards governing medical advertising on social media, prohibiting healthcare advertisers from making exaggerated, absolute or potentially misleading claims.…
Fintech branding has a look, and you definitely know it when you see it. Gradients that go on forever, 3D icons buffed to a showroom shine,…
Dubai’s next generation of PR pros just got a direct line to the people who’ve already lived it. The MEPRA Youth Board has launched “Time Machine:…
The agency will steer consumer and corporate comms across the GCC as all 1,608 rooms, two executive lounges and the hotel’s F&B lineup get a top-to-bottom…
Media veteran with two decades of experience takes the wheel as Initiative doubles down on the Kingdom, aligning its growth with Vision 2030. Initiative, the global…
Luma AI is localizing its entire Luma Agents platform into Arabic, not just prompts and outputs, but the full interface: navigation, menus, workflow tools. Announced at…
Home Centre is marking Emirati Women’s Day with ‘Made By Her’, a campaign that brings the work of Emirati women into its retail spaces, positioning its…
Stay in the know
What are you interested in?
