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Publicis Media Middle East promotes Amine Abou Ajram to CCO

Publicis Media Middle East has promoted Amine Abou Ajram to Chief Client Officer, a newly created senior leadership role aimed at strengthening client partnerships across the…

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Digital video ad spend seen rising 11% to $82 billion: IAB

Global digital video advertising spend is projected to rise 11% to $81.9 billion in 2026, outpacing the broader advertising market, according to a report by the…

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Google unveils new AI-era measurement tools for marketers

Google is preparing to roll out a suite of new measurement tools aimed at helping advertisers adapt to an increasingly AI-driven marketing landscape, as reported by…

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Dubai Culture, LinkedIn launch new e-learning round for creatives

The Dubai Culture and Arts Authority has rolled out the seventh edition of its e-learning initiative in partnership with LinkedIn, offering thousands of training opportunities aimed…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Inception launches sovereign AI assistant for enterprise workloads

Inception, part of G42, has launched InceptionClaw, a sovereign, enterprise-grade artificial intelligence assistant designed to manage workflows for corporate and government users. The assistant, built on…

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Sumwon Studios sets Dubai as global headquarters hub

Sumwon Studios has named Dubai as its global headquarters, marking its next phase of expansion as the company targets $1 billion in revenue by 2028. The…

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Dubai: Mada Media signs OOH contracts worth nearly $272 million 

Mada Media has signed new out-of-home (OOH) advertising contracts worth close to AED1 billion ($272 million)  in the first quarter of 2026, signalling strong growth in…

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CMOs call for simplicity and long-term focus at ABG Forum

The Advertising Business Group (ABG) has held its inaugural CMO Forum, bringing together senior marketing leaders for closed-door discussions on one of the sector’s most pressing…

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GCC marketers rebalance brand and performance amid uncertainty

Marketers across the Gulf are rethinking how brand-building fits into growth strategies, as new research shows a widening gap between long-term priorities and short-term performance demands.…

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FEER McQUEEN appoints Wissam Matar as Chief Creative Officer

Marking its 15th year, FEER McQUEEN has appointed Wissam Matar as Chief Creative Officer, reinforcing its focus on strengthening creative leadership and strategic direction. Matar brings…

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Instagram expands crackdown on reposted content across platform

Instagram is widening its push to reward original creators, updating its recommendation algorithm to limit the reach of accounts that primarily repost others’ content across more…

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Middle East demand lifts India’s dairy export volumes

India’s dairy exports to the Middle East surged to record levels during the recent West Asia crisis, as Gulf importers rushed to secure supplies despite shipping…

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Gartner warns of AI agent sprawl as Gulf firms accelerate adoption

Companies urged to rein in governance risks as autonomous tools proliferate. Businesses are rushing to deploy artificial intelligence agents across their operations, but many risk losing…

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