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du wins global accolades for brand, digital transformation efforts

UAE telecom and digital services provider du has secured two international recognitions, highlighting its brand-building efforts and expanding role in the country’s digital transformation. The company…

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Dubai’s Modesh teams up with Baby Shark in first-ever crossover at Summer Surprises

Dubai’s iconic children’s mascot Modesh is joining forces with global phenomenon Baby Shark for the first time, with an original song and an exclusive live show…

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Abu Dhabi Businesswomen Council, Publicis Groupe launch second edition of Ra’idah to support women-led SMEs

The Abu Dhabi Businesswomen Council (ADBWC), in partnership with Publicis Groupe Middle East, has announced the second edition of Ra’idah, an initiative aimed at helping women-led…

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TishTash to represent SRMG Media Solutions as agency expands data-led media offering

Communications agency TishTash has announced that it will represent SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), as…

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Sheikh Hamad, the visionary behind Qatar’s global brand, dies

When Sheikh Hamad bin Khalifa Al Thani took power in Qatar in 1995, the Gulf nation was best known for its vast natural gas reserves. By…

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Salesforce launches Agentforce Help Agent with pay-per-resolution pricing

Salesforce has launched Agentforce Help Agent, a prebuilt autonomous AI customer service agent that can be deployed in minutes across voice, web, customer portals and messaging…

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The Marketing Society GCC unveils 2026 awards shortlist

The Marketing Society GCC has announced the shortlist for its 2026 GCC Awards, with organisations including Mashreq Bank, Majid Al Futtaim, Red Sea Global, Microsoft, HSBC,…

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Snapchat launches friends-only content sharing for users under 16

Snapchat has introduced a new content-sharing experience for users aged 13–15, allowing them to create, save and share Stories and Spotlight videos in a space visible…

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PHD MENA named media agency of record for Wynn Al Marjan Island

PHD MENA, an Omnicom Media agency, has been appointed as the media agency of record for Wynn Al Marjan Island, the company announced on Thursday. Under…

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G42 unveils AI-designed Tour de France helmet, relaunches Helmetverse

G42 has partnered with UAE Team Emirates-XRG and MET Helmets to unveil a new AI-designed cycling helmet that will be worn by the team during Stage…

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ABG joins Google’s priority flagger program to strengthen ad safety in GCC

The Advertising Business Group (ABG) has joined Google’s Priority Flagger Program (PFP), becoming the region’s independent advertising body to participate in the initiative aimed at improving…

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Almarai reports strong Q2 2026 growth as revenue rises 11%

Saudi food and beverage major Almarai reported strong financial results for the second quarter of 2026, posting double-digit revenue growth driven by robust demand for its…

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SRMG Media Solutions signs TikTok advertising partnership in Saudi Arabia

SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), has signed a commercial agreement with TikTok to provide brands…

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