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YouTube ranks as top platform for product reviews among Gen Z in Saudi Arabia, UAE: survey

YouTube has emerged as the top platform for product reviews and information among Gen Z viewers in Saudi Arabia and the UAE, with 88% of those…

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TBWA report finds trust in influencers under pressure

Being hard to influence is now more aspirational than being an influencer, according to a new report from TBWA’s cultural intelligence unit Backslash, as growing skepticism…

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OpenAI expands ChatGPT ads to 26 more countries, including Middle East

OpenAI is expanding ChatGPT advertising to 26 additional countries, including markets in the Middle East, Africa, Europe and Asia, taking the platform’s advertising reach to 89…

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IMI Media Academy, Al Ghurair Foundation launch five-year partnership to train Arab media talent

IMI Media Academy and the Abdulla Al Ghurair Foundation (AGF) have launched a five-year partnership aimed at developing Arab media talent, with plans to reach 29,000…

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Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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HYVE launches media agency in Dubai and Riyadh

HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, data, customer experience and artificial intelligence (AI)…

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CNN announces multi-year AI partnership with Google

CNN has announced a strategic multi-year partnership with Google to explore how generative artificial intelligence can help audiences discover and engage with its journalism. Under the…

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Publicis’ $2.2 billion LiveRamp deal clears US regulatory hurdle

Publicis Groupe’s $2.2 billion acquisition of advertising technology company LiveRamp has moved closer to completion after the two companies reached an agreement with the US Federal…

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The Romans appoints Sam Buckett to lead MENA sports division

Independent creative public relations agency The Romans has launched its Sports & Entertainment division in the Middle East and North Africa, appointing former Burson sports lead…

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Cheval Collection refreshes brand identity and digital platform

UK-based luxury serviced apartment and branded residences company Cheval Collection has unveiled a refreshed brand identity and redesigned digital platform, marking its most significant brand evolution…

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Allianz Egypt launches silver jubilee campaign with McCANN Cairo

Allianz Egypt has launched a campaign to mark its 25th anniversary in the country, using humour and everyday situations to highlight how insurance can provide peace…

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Drinkit launches UAE campaign featuring local artists and regional flavours

Drinkit has launched its “Proud to Grow in the UAE” campaign, featuring local artists, UAE-based brands and regional ingredients as the coffee chain marks four years…

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Red Bull signs UAE cricket all-rounder Aayan Afzal Khan

Red Bull has signed UAE cricketer Aayan Afzal Khan, a rising all-rounder who has made more than 75 international appearances and became the youngest player to…

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Mondelēz appoints Othmane Nadifi as Gulf managing director

Mondelēz International has appointed Othmane Nadifi as managing director of its Gulf business, as the snacking company looks to strengthen commercial execution, accelerate innovation and develop…

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