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Omnicom Media MENA revamps operating model, expands Wissam Najjar’s role

Omnicom Media MENA has announced a new operating model and expanded the role of Wissam Najjar, who will now serve as Chief Commercial Officer, as part…

NEWS

Bold Influence, MAZ NEXA sign strategic partnership to offer integrated communications and digital solutions

Strategic communications advisory firm Bold Group subsidiary Bold Influence and MAZ NEXA have signed a Memorandum of Understanding (MoU) to establish a strategic partnership aimed at…

NEWS

Zed launches cashback wallet, offers 15% reward on rides in Dubai

Dubai-based ride-hailing platform Zed has launched a new digital wallet that offers users 15% cashback on every ride, up to AED 20 per journey, as part…

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Communicate releases Cannes Lions 2026 special issue

Communicate has published its Cannes Lions 2026 special issue, offering an in-depth look at the trends, challenges and opportunities shaping the MENA advertising, marketing and media…

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Effie Awards Saudi Arabia honours Kingdom’s most effective marketing campaigns

The inaugural edition of the Effie Awards Saudi Arabia celebrated the Kingdom’s most effective marketing campaigns, brands, agencies, and industry leaders, recognising excellence in marketing effectiveness…

NEWS

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

Peak shopping events have become increasingly difficult moments for brands to win. While retail moments like 11.11 and White Friday continue to attract millions of shoppers,…

BRANDED

Sandra Atallah appointed MD, Marketing & Communications for MEA at Accenture

Global professional services company Accenture has appointed Sandra Atallah as its Managing Director, Marketing & Communications Lead for the Middle East and Africa region. In her…

NEWS

UAE ad fraud declines on iOS and Android: report

The United Arab Emirates recorded a sharp decline in mobile advertising fraud across both iOS and Android platforms over the past year, but fraudsters are increasingly…

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Priyanka Chopra Jonas set to join Rolex as global brand ambassador: report

Actor Priyanka Chopra Jonas is set to be named the global brand ambassador for luxury watchmaker Rolex, according to a report by ADWEEK. The development is…

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Max Fashion launches AI-powered try-on experience with Google Cloud

Max Fashion, part of the Landmark Group, has partnered with Google Cloud to launch a new AI-powered virtual try-on experience, becoming one of the early adopters…

NEWS

Net-zero push gets boost with L’Oréal Middle East joining UAE climate pledge

L’Oréal Middle East has signed the UAE Climate-Responsible Companies Pledge with the Ministry of Climate Change and Environment (MOCCAE), reaffirming its commitment to the country’s Net…

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Meta launches AI business agent for WhatsApp, Instagram, Messenger

Meta has unveiled its new Business Agent, an AI-powered tool designed to help businesses manage customer interactions across WhatsApp, Messenger, and Instagram at scale. The announcement…

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Gregory Mardikian leads Collaborate’s expansion across Middle East, Africa

Brand experience agency Collaborate is strengthening its presence across the Middle East and Africa, with Gregory Mardikian leading the expansion as General Manager. The agency said…

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