For years, people told me podcasts in this region made zero sense. Too niche. Too difficult to measure. Advertisers wanted reach they could see: impressions, banners,…
Burgers were the most-ordered cuisine across the Middle East and North Africa this summer, while mango emerged as the region’s top flavour, according to delivery platform…
There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…
FP7 McCann MENA and MullenLowe MENA will come together to form McCann MENA following Omnicom’s acquisition of Interpublic Group and MCN, the agencies announced on Monday.…
Initiative, the media and communications agency part of Middle East Communications Network (MCN) and Omnicom, has been appointed media agency of record for Saudi Arabia-based digital…
Nestlé emerged as the biggest brand mover in the UAE in September, recording statistically significant improvements across six consumer perception metrics, according to the latest YouGov…
Artificial intelligence is allowing brands to produce more creative work faster and at lower cost, but the technology is also creating a new challenge: deciding which…
Highly creative advertising ideas are more than twice as likely to receive recognition for effectiveness, according to WARC’s The Health of Creativity 2026 report, which analyses…
Gulf hospitality just proved something: it can take a hit and bounce right back. Airspace closed this spring, flights got cancelled by the thousands, and for…
The UAE has the highest level of organisational AI adoption in the Arab region at 75%, ahead of Saudi Arabia at 70% and Qatar at 65%,…
The US beta, announced on September 16, is available to selected advertisers running eligible Demand Gen campaigns connected to Merchant Center product feeds. The move brings…
Lady Gaga’s beauty brand Haus Labs is set to launch in the Middle East this month, with the makeup line making its regional debut exclusively through…
talabat has appointed Selin Süzer as its new Chief Marketing Officer, tapping an internal Delivery Hero group leader to steer the brand’s next chapter. Süzer joins…
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