Luxury fragrance house OJAR has unveiled a new collection of Eid Al Adha gift sets aimed at consumers across the Gulf region, with an initial focus on Saudi Arabia.
The company said the launch comes ahead of one of the GCC’s biggest gifting seasons, when families, friends and businesses exchange presents as part of Eid celebrations.
Founded by Sheikha Hind Bahwan, OJAR said its products are inspired by Oman’s heritage, landscapes and traditional perfumery ingredients.
The company described the gift sets as “thoughtfully curated to elevate one of the most cherished gifting occasions across the GCC” and positioned them as a premium option for festive gifting.
OJAR said the collections feature unisex fragrances, making them suitable for personal and corporate gifting.
The brand said its fragrances combine Eastern traditions with Western craftsmanship, with scents developed in collaboration with perfumers from different parts of the world.
The name “OJAR” is derived from “HOJARI,” regarded as a premium frankincense resin sourced from Oman’s Dhofar mountains. The company said the ingredient carries deep cultural significance and features prominently in several of its creations.
OJAR added that its fragrances are organised into six ingredient-led themes. Three of these draw inspiration from Oman’s natural surroundings, including frankincense from Dhofar, roses from Jebel Akhdar and honey from Rustaq.
The company said Saudi Arabia is a key market because of rising demand for niche luxury fragrances and culturally rooted brands. It added that it plans to expand the Eid gifting campaign across other GCC countries after the Saudi rollout.
OJAR said each gift set is packaged to reflect elegance and sophistication, presenting it as a product that combines “thoughtfulness, heritage, and artistry” during Eid Al Adha celebrations.
