Kia Middle East and Africa (MEA) and the Museum of the Future have announced a strategic partnership aimed at promoting innovation, sustainability and future mobility solutions in the region.
The collaboration was formalised during a signing ceremony held at the Museum of the Future in Dubai, attended by senior officials from both organisations, along with media representatives, partners and industry guests.
As part of the agreement, Kia will establish a dedicated presence at the Museum of the Future, including an exclusive exhibition space showcasing its latest mobility technologies. The display will feature concept vehicles such as the Kia PV5 WKNDR and potentially the Kia MT next year, offering visitors a glimpse into the company’s vision for next-generation transportation.
The partnership will also see Kia organise workshops and public discussions at the museum, bringing together automotive experts, entrepreneurs and technology leaders to discuss topics including electric vehicles, autonomous driving, connected mobility, smart infrastructure and sustainable transport.
In addition, Kia will maintain a dedicated vehicle display on the museum’s second floor, while Kia-branded electric vehicle chargers installed at the venue will support visitors.
Hoo Gon Kim, President at Kia Middle East and Africa, said: “Our partnership with the Museum of the Future reflects a shared ambition to make the future tangible today. By bringing together Kia’s design-led, real-world innovation with the Museum’s role as a global platform for future thinking, we are turning bold ideas into meaningful, real-life experiences. Through this collaboration, we aim to demonstrate how mobility can shape the way people live, move, and connect, while contributing to a more sustainable and progressive future. As the UAE continues to transform its bold vision into global leadership, we are proud to support this journey as a leading Sustainable Mobility Solutions Provider.”
Majed Al Mansoori, Executive Director of the Museum of the Future, said: “At the Museum of the Future, we are always looking to collaborate with organisations that are looking to actively shape tomorrow. Kia is one of those brands, combining innovation, creativity and purpose in ways that resonate with audiences around the world. Kia has demonstrated a strong commitment to advancing sustainable technologies, human-centred design and new ways of thinking about how people experience the world around them.
“This shared focus on innovation with real-world impact makes Kia a natural partner for the Museum. Together, we have an opportunity to create engaging experiences, spark meaningful conversations and inspire our visitors to explore the possibilities that lie ahead. We look forward to working closely with Kia to showcase ideas and innovations that not only imagine the future, but help shape it.”
The partnership aligns with the UAE’s broader goals for sustainable development and advanced mobility, including initiatives such as the Dubai Self-Driving Transport Strategy and the UAE Net Zero 2050 programme.
Kia said its growing electric vehicle portfolio, including the Kia EV9, Kia EV6 and Kia EV5, as well as its Platform Beyond Vehicle (PBV) solutions led by the Kia PV5, are designed to support the evolving requirements of smart and sustainable cities.
The company said the partnership underscores its long-term commitment to the Middle East region and highlights the role of human-centred mobility solutions in shaping future urban environments.
